Turning the picture sideways is not exactly new (the brilliant John Gall and Paul Sahre (thanks for the reminder, Jacob!) were experimenting with it years ago), but there has been a spate of commercial covers making use of images rotated through ninety degrees in the past couple of years. It seems like a such peculiar thing to have caught on, and yet here we are:
California by Edan Lepucki; design Julianna Lee (Little Brown & Co. July 2014)
The Empty Chair by Bruce Wagner; design by Gregg Kulick (Blue Rider Press / December 2013)
The Girl in the Moonlight by Charles Dubow; design by Mumtaz Mustafa; painting by Horacio G. Garcia (William Morrow / May 2015)
Green on Blue by Elliot Ackerman; design by Oliver Munday & Jaya Miceli (Scribner / February 2015)
I Saw a Man by Owen Sheers; design by Emily Mahon; photograph by Mike Lambert (Nan A. Talese / June 2015)
Sugar by Deirdre Riordan Hall; design by M. S. Corley (Skyscape / June 2015)
Waiting for the Apocalypse by Veronica Chater; design by Kimberly Glyder (W. W. Norton / February 2009)
We Are Not Ourselves by Matthew Thomas; design by Christopher Lin (Simon & Schuster / August 2014)